Livestream/Mogulus History and Info
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For the practice of live online video broadcast, see streaming media.
Livestream LLC
Type Private
Founded New York, New York, United States
Headquarters 111, 8th Avenue, 15th Floor, New York, NY 10011, United States[1]
Area served Worldwide
Founder(s) Max Haot
Dayananda Nanjundappa
Phil Worthington
Mark Kornfilt
Key people Max Haot (Chief Executive Officer)
Dayananda Nanjundappa (Chief Technical Officer)
Phil Worthington (Chief Product Officer)
Mark Kornfilt (Chief Architect)
Employees > 100
Slogan(s) Discover & Experience Live Events[2]
Alexa rank positive decrease 1,340 (April 2014)[3]
Registration Optional (to broadcast)
Available in English
Launched 2007
Current status Active

Livestream, formerly known as Mogulus,[4] is a live streaming video platform that allows users to view and broadcast video content using a camera and a computer through the internet. It offers a free ad-supported service and multi-tiered premium services.[5]

Livestream also offers wireless HD broadcasting in the form of a device combination called Livepack, described as "a satellite television truck in a backpack."[6]

In September 2009, Livestream started providing custom channel pages to stream events like concerts from Kina Grannis,[7] Pixie Lott, Eric Gales, David Gray, and Foo Fighters.[8] These pages integrated live chat, Twitter, and Facebook.[8] Livestream has been used to stream content by Gannett Newspapers and by the World Economic Forum, and some local TV affiliates, usually for local news and storm watch.[9][10]




Livestream was cofounded as Mogulus in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles and Bangalore.[11] It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett Newspapers as its first customer. In July 2008, Gannett invested in Mogulus with $10 million in funding.[12] In May 2009, Mogulus re-branded as Livestream.[4]


Livestream[13] is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world.

Gannett NewspapersIndianapolis Star used Livestream to stream live coverage of the 2008 United States presidential election.[14] Livestream also broadcast the 2009 Times Square New Year’s Eve celebration as a live stream from New York City, while the Times Square Alliance embedded the Livestream player on its own site for simultaneous viewing.[15]

Other users of Livestream to stream events include the Conservative Party of the United Kingdom.[16] It is also used by Columbia University.[17] Oracle, a multinational software development and consulting corporation, has integrated a customized Livestream page into its online presence.[18]

Livestream is used to broadcast Facebook live[19] announcements and interviews, the official live streaming channel from the Facebook headquarters in Palo Alto.


On October 30, 2009, the Foo Fighters played their first internet-only live concert from their studio space Studio 606 in Los Angeles.[20] Viewers were able to interact directly with the band, ask questions, and requests songs through a custom Facebook page with an integrated chat feature.[20] The band played 2 hours and 45 minutes of greatest hits to more than 150,000 viewers around the world.[21]

Rock band Saosin performed an exclusive acoustic performance inside Livestream’s offices followed by a live chat.[22] On September 16, 2009, Boys Like Girls also played an interactive performance on Facebook and Livestream.[23] The following month, American rock band Thirty Seconds to Mars, composed of actor Jared Leto and brother Shannon Leto streamed a live interview with their fans, which was also available for viewing on the iPhone.[24] An in-store performance by rock band Motion City Soundtrack was streamed live from New Jersey record store Vintage Vinyl on January 20, 2010.[25]

Livestream also broadcast a panel discussion between renowned hip-hop and reggae artists.[26] Rapper Nas and reggae star Damian Marley discussed Distant Relatives, their album and documentary about the shared African roots of hip-hop and reggae.[26] DJs Kool Herc and Red Alert and dancehall legend U-Roy and dub-producer King Jammy were also on-hand to discuss the historical and cultural connections between the two genres of music.[27]


Livestream released Twitcam which allows users to broadcast live streaming video using their Twitter account.[28] When someone replies to a tweet that includes the link to the show, Twitcam counts it as a reply.[28] It then compiles these in a single place where everyone watching the broadcast can see the entire corresponding conversation. Broadcasts using Twitcam are saved with a unique URL.[29][citation needed]

See also


  1. Jump up ^ "Livestream Office - live streaming video powered by Livestream". 2010-06-11. Retrieved 2012-08-05.
  2. Jump up ^ "Livestream. Discover and Experience Live Events. Broadcast your own events live with our Platform and Services". Retrieved 2012-08-05.
  3. Jump up ^ " Site Info". Alexa Internet. Retrieved 2014-04-01.
  4. ^ Jump up to: a b Mogulus Rebrands With A Killer Domain:, May 18, 2009
  5. Jump up ^ "Live Internet Broadcast Platform Provider, Mogulus, Rebrands as Livestream | InteractiveTV Today". 2009-05-19. Retrieved 2012-08-05.
  6. Jump up ^ "Livestream Livepack: a 'satellite television truck in a backpack'". Engadget. Retrieved 2012-08-05.
  7. Jump up ^ "Kina Grannis - live streaming video powered by Livestream". Retrieved 2012-08-05.
  8. ^ Jump up to: a b [1][dead link]
  9. Jump up ^ "Gannett New Jersey - live streaming video powered by Livestream". Retrieved 2012-08-05.
  10. Jump up ^ "KSPR HD Doppler Radar - live streaming video powered by Livestream". 2012-04-30. Retrieved 2012-08-05.
  11. Jump up ^ About LiveStream
  12. Jump up ^ Big Media Gets Serious About LiveStreaming: Gannett Invests $10 Million In Mogulus, July 28, 2008
  13. Jump up ^ "Corinthians vs Santos Live Free Stream". Video Live Streaming 30.05.2010].
  14. Jump up ^ "Livestream Blog » Blog Archive » President-Elect Barack Obama Holds His First Press Conference Live On Mogulus". Retrieved 2012-08-05.
  15. Jump up ^ "New Year’s Eve 2009 Live from Times Square on Mogulus and Hulu". Retrieved 2012-08-05.
  16. Jump up ^ "The Blue Blog » Getting ready for our first online policy launch". Retrieved 2012-08-05.
  17. Jump up ^ "Columbia Journalism - live streaming video powered by Livestream". 2009-11-12. Retrieved 2012-08-05.
  18. Jump up ^ "Irregular Enterprise | Page 1197 | ZDNet". Retrieved 2012-08-05.
  19. Jump up ^ Facebook LiveFacebook LiveTimelineAbout. "Live - Facebook Live". Facebook. Retrieved 2012-08-05.
  20. ^ Jump up to: a b Hoffman, Harrison (2009-10-30). "Foo Fighters playing live concert on Facebook | The Web Services Report - CNET News". Retrieved 2012-08-05.
  21. Jump up ^ Nov 2, 2009 - 5:20PM PT (2009-11-02). "Foo Fighters Draw 440,000 Live Streams to Web-Only Show — Online Video News". Retrieved 2012-08-05.
  22. Jump up ^ "Saosin Performing Acoustically on Livestream on October 5". 2009-10-03. Retrieved 2012-08-05.
  23. Jump up ^ "Boys Like Girls Sophomore Album 'Love Drunk' Debuts In Billboard Top 10". 2009-09-16. Retrieved 2012-08-05.
  24. Jump up ^ "30 Seconds To Mars Livestream Q&A Wed 12/9". The Audio Perv. Retrieved 2012-08-05.
  25. Jump up ^ "Check Out Motion City Soundtrack’s In-Store Today @ Vintage Vinyl in NJ or on LiveStream!". The Audio Perv. 2010-01-20. Retrieved 2012-08-05.
  26. ^ Jump up to: a b Post Store. "Distant Relatives: Events on". Retrieved 2012-08-05.
  27. Jump up ^ [2][dead link]
  28. ^ Jump up to: a b Lowensohn, Josh (2009-07-20). "Twitcam turns Twitter into a video streaming hub | Apple Talk - CNET News". Retrieved 2012-08-05.
  29. Jump up ^ rahsheen (2009-07-29). "Twitcam Makes Live Video Simpler". Black Web 2.0. Retrieved 2012-08-05.

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