Bud Light - Real Men of Genius - Clio Award
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Anheuser-Busch - Bud Light - Real Men of Genius - DDB Chicago Items in the SMECC Media Awards Collection


Gold -  Clio Award - Radio - Bud Light  "Mr. Supermarket" 2002 - 
John Immesoete Writer/Group Creative Director- DDB Chicago... which could be for:

  • Mr. Super Market Deli Meat Slicer
  • Mr. Supermarket Free Sample Guy


Silver -  Clio Award - Radio - Bud Light "Heroes/Bowling" 2000- 
John Immesoete - DDB Chicago  Which is for -  

  • Mr. Bowling Shoe Giver Outer

John Immesoete  From - Mallinson Television http://www.mtp.co.uk/?cat=22

John Immesoete, Writer, Director and most recently Senior Vice President/Group Creative Director at DDB Chicago Inc., is renowned for creating some of the worlds best advertising for Anheuser-Busch’s Budweiser and Bud Light brands. John’s leadership, creativity and ability to work under intense daily pressure of Anheuser-Bush earned him the respect and trust of both his peers and clients. John and his team generated some of the most memorable, entertaining and award-winning advertising for Bud Light and Budweiser and they’ve helped Bud Light continue it’s string of seven consecutive years of double-digit growth as the #1 selling beer in the world.

John crafted and led Bud Light’s hilarious and hugely successful “Real Men Of Genius” advertising campaign, one of the most-awarded campaigns in history. The campaign, and John’s spots in particular (“Mr. Foot-Long Hot Dog Inventor,” “Mr. Really Bad Toupee Wearer,” “Mr. Fancy Coffee Shop Pourer,” and “Mr. Way Too Much Cologne Wearer” among many others), has garnered unprecedented media attention and accolades from everyone from Howard Stern and radio DJ’s in all major markets, The Today Show and The Chicago Tribune to regular guys all across the country. John took the campaign to the next level by writing and directing some of the “Genius” television spots which broke on national television in early 2004.

Budweiser’s ubiquitous “True” campaign, observed by Advertising Age’s Bob Garfield as “a shrewd and trenchant observer of human behaviour,” which “proves advertising can be art,”, also reflects John’s astute eye for the universal experience. John’s ability to regale viewers with the ridiculous in the everyday encounter not only connects with the consciousness of the target beer audience (males21-34) but transcends it by revealing common truths through which we canal laugh at ourselves. John’s commercials, “Huge,” “Birthmark,” “Wedding Toast,” and “Who Would You?” are prime examples of this. John’s comedic writing skills also catapulted Cedric The Entertainer to a household name after his starring role in the 21 ranked Superbowl commercial in 2001 and many subsequent Bud Light Commercials written and/or overseen by John.

John’s cinematic vision led Anheuser-Busch in it’s first foray into movies when he became Budweiser’s first original filmmaker in 2002. John conceived, wrote and co-directed Budweiser’s first short films entitled, “The Best Man,” and “Gas, Food, Beer” which aired on Kevin Spacey’s Triggerstreet Films’ and Budweiser’s websites, VH1, The Comedy Channel and USA Network.

John led the creation and production of over 200 television and radio commercials a year for his clients and supervised a team of 40 employees while at DDB. John currently writes and directs for Hollywood television and film projects. He recently developed and co-created a comedy sitcom pilot that was picked up by NBC as it’s biggest commitment of the year. John also continues to write and direct television and radio commercials, and is pioneering the creation of branded entertainment properties for corporate clients with marketing-based content that entertains and informs.

John’s latest work includes a campaign for Chrysler and two spots for IFC



Bud Light Presents Real Men Of Genius

Anheuser - Busch Real Men of Genius and Real American Heroes is the most successful award campaign in Radio History…

Anheuser Busch Inc./Budweiser, DDB, Chicago,Illinois



Anheuser-Busch makes TV ads based on its 'Real Men of Genius' radio commercials


Radio commercials are hardly the stuff of pop-culture buzz these days, not with
television and the Internet blasting away at consumers.

So it comes as a bit of a surprise that one of Anheuser-Busch Cos.'
longest-running - and most honored - ad campaigns never made it to the small
screen. Until now.

The St. Louis-based brewer recently opened the first of what will be several TV
versions of its "Real Men of Genius" radio commercials for Bud Light. A-B
executives say they hope to translate the series' extraordinary popularity on
the radio into the company's next big TV campaign, just in time for
sports-heavy fall and winter schedules.

Since its debut four years ago, "Real Men of Genius" has earned plenty of
laughs and nearly every major advertising award.

The 30-second spots feature an over-the-top, 1980s-style rock ballad
sung by David Bickler, the former lead singer of "Survivor." Bickler's
rendition of "Eye of the Tiger" was the anthem of the popular movie "Rocky

The campaign originally was called "Real American Heroes," but the name was
changed after the terrorist attacks of Sept. 11, 2001.

The spots spoof old-fashioned beer commercials that saluted the hard-working
little guy, said John Immesoete, group creative director of DDB Chicago, which
created the campaign.

"Real Men of Genius" singles out "people who make our lives better" in the most
subtle ways, Immesoete said. They include Mr. Bowling Shoe Giver Outer, Mr.
Giant Foam Finger Inventor, Mr. Losing Locker Room Reporter, Mr. All You Can
Eat Buffet Inventor and Mr. Restroom Toilet Paper Refiller.

What makes the spots so appealing is smart writing that "finds sort of a unique
individual observation that sits in the back of your head but you don't
necessarily think about," said Marc Kempter, managing director of Core, an
advertising agency in St. Louis that has done work for rival Miller Brewing Co.

In the Mr. Fancy Coffee Shop Coffee Pourer spot, a voice asks: "What do you do
with a master's degree in art history? You get a nose ring and pour coffee for
a living," and "Why is it called a latte? Maybe because it costs a latte and it
takes a latte time to make."
Immesoete said he and his group of writers often find inspiration in real life.
For instance, he noticed dieters in the cafeteria of his building put "tons of
guacamole" on their taco salads. The result: Mr. Giant Taco Salad Inventor.

"You may ask if this is healthy," the commercial says. "Of course it is. It's a
salad, isn't it?"

Recent spots have taken a "What were you thinking?" tone, Immesoete said, such
as Mr. Really Bad Toupee Wearer and Mr. Tiny Thong Bikini Wearer.

As for the music, DDB Chicago approached Sandy Torano, a musician and producer,
to write a "cheesy '80s song." Torano immediately thought of Bickler.

"David Bickler is a friend of mine," said Torano, who owns Scandal Music in
Chicago. "I told them, 'If you are going do an '80s parody, why don't you get
the real thing?'"

Bickler, he said, was a good sport.

"Real Men of Genius" has spawned a mini-following of sorts. Recordings of the
music are offered for sale on eBay. Several fans have designed Web sites.

The campaign has flourished partly because it stands out against other radio
commercials, which tend to be loud and in-your-face, said Bob Lachky, A-B's
vice president of brand management.

"Radio is the most misused medium in advertising," he said. Radio ads "are
typically not done well."

And that's a shame, Lachky said, because radio allows listeners "to have a
theater of the mind. There is a lot you could do with pacing, timing and sound
effects. You're asking the consumer to be involved."

Which makes turning "Real Men of Genius" into TV spots even more risky, said
Kempter, at Core. The spots work on radio because people use their
imaginations, he said.

So far, A-B has made Mr. Footlong Hot Dog Vendor and Mr. Really Bad Toupee
Wearer into TV spots.

However, Kempter said, for the toupee commercial, "there was nothing that
visuals brought to the table."

Immesoete disagrees. He acknowledges that some "Real Men of Genius" bits are
better radio commercials, but he said television offers fresh possibilities.
For instance, the toupee commercial showed the reactions of attractive women to
a bad toupee, Immesoete said.

A-B has high hopes for "Real Men of Genius." The brewery might use some of the
commercials for its Super Bowl lineup, Immesoete said. "TV gives it a whole new

From AD Week      http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=2042447

'Genius' Gets Promotion

How DDB turned its lauded Bud Light radio ads into a TV campaign

Dec 1, 2003

-Mae Anderson

Today we salute you, "Real Men of Genius." When they said radio ads couldn't make a splash, you didn't listen. While other campaigns fizzled, you kept the laughs going strong—for more than 80 different spots. And now, you're taking your witty parodies to TV. So crack open an ice-cold Bud Light, sit back and enjoy. Because the creatives that have come up with years of mock salutes for the Anheuser-Busch brand truly are "Real Men of Genius."

One of the charms of DDB's 5-year-old radio campaign for Bud Light is how much fun it is to imitate. And the simple formula—a character type that's ripe for mocking and an announcer playing it straight along with an '80s pop balladeer and backup singers—has made seemingly endless variations possible. Now, with three new spots directed by Noam Murro, DDB in Chicago and Anheuser-Busch are taking the rare step of expanding a radio campaign to television in the U.S.

It's a gamble—the radio spots work in large part because the people spoofed are left to the imagination—albeit one based on a campaign that has raked in honors ranging from Lions to Clios to Grandys to British D&AD awards to the $100,000 prize at the Radio Mercury Awards two years in a row. "We didn't want to disappoint with the TV depiction and have people say, 'Gee that's not what I thought the guy looked like,' " says Bob Lachky, vp of brand management for A-B.

Plus, notes group creative director John Immesoete, the TV is risky in its defiance of category convention. "It takes every rule people have written about beer advertising and throws it out: There has to be a cool guy in the ad. It has to show people using the product. It has to say something new about the product," he says. "This is just flat-out entertainment that hits what this crowd likes."

The first spot, "Mr. Way Too Much Cologne Wearer," which broke Nov. 15 on Saturday Night Live, follows a mattress salesman as he liberally reapplies cologne throughout his day: a woman at a gym cringes as he walks by, a taxi driver shuts the window between them, a customer discreetly holds her nose. "Here a splish, there a splash, everywhere a splish splash," the announcer informs us. "You don't stop till every square inch of manhood is covered." A jingle singer accents the commentary with interruptions such as, "Everywhere a splish splash"

The other spots feature "Mr. Grocery Store Cart Wrangler," which premieres on Monday Night Football tonight, and "Mr. Wedding Band Guitar Player," which does not yet have a break date. One of the three is a "virtual certainty" for the Super Bowl, according to Lachky.

A-B commissioned the commercials last year after participants in TV-oriented focus groups kept mentioning the radio campaign. "The moderator had to remind them we were asking them about TV," says Lachky. "Unaided awareness was extremely high."

The campaign had already been on TV in the U.K., where six 60-second spots ran for about 18 months beginning in 2001. (Three of the U.K. ads broke this fall in the U.S.) "[The British] think Americans can be a little bit pompous—they love these because they take the piss out of Americans," says Immesoete.

U.S. creatives who had worked on the radio ads created the spots (DMP DDB in London normally handles the brand in the U.K.). "In the 'theater of mind' you get such a visual picture," says creative director Bob Winter. "It was hard to think of how to do it visually on TV."

Adds creative director Mark Gross: "The trick is, how much do you let lyrics be funny and how much do you let the visuals be funny? The tough thing is finding the right balance."

The resulting U.K. spots, which promoted Budweiser, not Bud Light, feature some goofy images: In "Mr. Really Bad Toupee Wearer," men with odd hairpieces swim and work out; and the viewer gets to see Dave Bickler from the band Survivor, who sings in the radio ads, and backup singers lip-syncing to the track.

The radio series, originally titled "Real American Heroes," followed another popular campaign, featuring Charlton Heston touting Bud Light in a God-like voice. "It was a fantastic piece of radio—offbeat and irreverent," recalls Lachky of the ads, which were on the air for four years. "We were happy we'd carved out an area attached to the brand that was very fun, very young, very cut through."

When Winter, who had been working mainly on McDonald's business, was tapped to help come up with a replacement, he started out trying to spoof the brand's "This Bud's for you" line. He suggested a "rug pull" spot that at first seems to be saluting a football player but is actually focusing on the stadium groundskeeper. When Gross proposed using just the groundskeeper and coming up with some other overlooked jobs, the "Real American Heroes" concept was born. Winter came back with three scripts, starring Mr. Bowling Shoe Giver Outer, Mr. Giant Foam Finger Maker and Mr. Golf Ball Picker Upper.

At first, the team—which also included Bill Cimino, who left in July to become ecd at Foote Cone & Belding in Irvine, Calf.—wanted Bette Midler's "Wind Beneath My Wings" for the soundtrack. But, says Immeseote, "we couldn't afford it, nor did it work very well in the spot when it was done." Then, he says, someone suggested going with "that '80s anthemic thing, like 'Eye of the Tiger.' " DDB was working with Scandal Music in Chicago, whose owner, Sandy Torano, was friendly with Bickler.

"I thought it was a great idea," says Bickler, who recorded his first jingle in the '70s (KFC's "Finger Lickin' Good" campaign), sang "Eye of the Tiger" for a Frosted Flakes ad in the '80s and more recently contributed to Sprite's "The Uncola" campaign. "I've done jingles for a long time, but this is the most fun I've ever had."

The announcer proved harder to find. Immesoete says more than 50 people read the script, but the team didn't hear what it was looking for until Pete Stacker, a veteran announcer on Bud Light spots, auditioned. "He really got the joke—the announcer doesn't know he's being funny," Immesoete says.

The client initially hesitated. "When you look at stuff that is really sarcastic, you think, 'How's this going to come across?' " says Lachky. "But we ran them past the consumer, and they were a home run. Research is always the final arbiter for us."

The stars of the ads, everyone from Mr. Garden Gnome Maker ("Anyone can dress up a yard with a shrub or some gladiolas, but it takes real guts to use a small, brightly colored ceramic man") to Mr. Chinese Food Delivery Guy ("Without you, we'd be forced to do the unthinkable when we wanted Chinese: drive to a restaurant"), quickly attracted fans. Radio DJs such as Howard Stern talked up the spots, people created Web sites that collected the jingles' lyrics, and tapes of them sold on eBay.

The campaign started piling up awards as well. This year, it won a grand Clio, a grand award at the New York festivals, a bronze Andy, two silver pencils at the D&AD awards and a $5,000 general winner Radio Mercury prize, among others.

While Lachky wouldn't speculate about the campaign's effect on sales, Bud Light became the No. 1 beer in the U.S. in terms of sales in 2001—surpassing Budweiser—according to Beer Marketer's Insights, which tracks beer brands. Last year A-B spent about $4 million on radio for Bud Light, a fraction of the $120 million the brewery spent on Bud Light TV ads, according to Nielsen Monitor-Plus.

The campaign went on hiatus after 9/11, when ads mockingly labeled "Real American Heroes" didn't seem funny anymore. After changing the name to "Real Men of Genius," A-B revived the ads in early 2002. With additions such as Mr. All You Can Eat Buffet Inventor ("You've given us the real American dream: a tray, 15 feet of food and a little sign that says, 'Go nuts buddy!' "), the shoutouts extended beyond professions to "people who just need to be called out to take a bow for whatever reason," Immesoete says, and the humor became a little more biting.

Still, the team is careful to avoid getting too outrageous. "We did one on people who wear toupees—but we're saying really bad toupee wearers," explains Immesoete. "I'm sure there are a lot of great toupees out there." One idea that never made it was Mr. Male Nurse. "We felt like we would just piss too many people off," says Gross. (Lachky says the spots receive few complaints, and consumers generally "get the tonality and think it's hilarious.")

Then there are some concepts—Mr. Pepper Mill Guy and Mr. Soft Core Adult Filmmaker among them—that seem funny at first but don't yield enough jokes to make it in the campaign. Much of the humor comes out of improvisation. "When we sit in the studio with Dave [Bickler], a lot of times we redo them all," Immesoete says. "Once somebody went for a Starbucks run. We ended up doing 'Mr. Fancy Coffee Shop Pourer.' Now that one has the potential to go to TV."

The 30-second TV spots, which Lachky says will constitute about 40 percent of Bud Light's broadcast presence in the next six months, condense tracks from the original 60-second radio ads. "We wanted to create characters you can relate to and that are believable—that is the basis for the humor," says Murro, who works out of Biscuit Filmworks in Los Angeles. "[That's] the difference between my work and work done for the U.K., which I thought took the characters and made them into caricatures."

The U.K. ads showed several people who fit the description of the character getting spoofed and had no storyline. "I thought there was an opportunity to use the banality of the characters and build on that rather than exaggerate their lives and stupefy their lives," says Murro, known for his understated humor.

And fortunately for creatives, there's no shortage of banal characters to draw on. "We surprise ourselves by finding more people we haven't done before," says Winter, asked whether the team has trouble getting inspired after 80-plus spots. "Luckily, there's a lot of goofy people out in the world."

Immesoete: 'Real Men's' Leading Man

"Hey, Buddy. Over here. In petites." That line from a 1999 Bud Light spot in which guys secretly watch football inside a clothing-store rack while their wives shop, sums up John Immesoete's wry take on the American male. "He's great at adding a line that really kind of nails the spot," says Bill Cimino, who worked with Immesoete on Anheuser-Busch from the mid-'90s until this summer, when he left to become ecd at Foote Cone & Belding in Irvine, Calif. "He has his finger on the pulse of common man. Maybe it's his Midwest upbringing that lends itself to that common denominator."

Raised in Davenport, Iowa, Immesoete, 38, studied journalism at Iowa State University but, he readily admits, "didn't like to do the legwork." He moved to Chicago, signing up for comedy classes at Second City and landing a job at Leo Burnett, where he stayed for nine years, working for clients including McDonald's, Nintendo and Hallmark. In 1996, Immesoete moved crosstown to DDB because he wanted to have the chance to work on a beer account, he says.

Along with the Bud Light "Real Men of Genius" campaign, Immesoete's Budweiser credits include a 2002 TV commercial showing a woman carefully choosing an anniversary card while her partner picks up his card at a gas station as an afterthought and a spot showcasing a wedding toast gone wrong.

While he's worked on other accounts at DDB, including McDonald's (he was group creative director on "Tough Day," in which a father and son have similarly rough days at work and school), he says A-B is an ideal client because "it's very open to doing new things. They really love advertising and really want to do something people will talk about and notice."

DDB's U.S. chief creative officer, Bob Scarpelli, who hired Immesoete, describes him as "one of the best dialogue writers I've ever met," and says he's earned A-B's trust through "good ideas and fresh thinking."

Cimino adds that Immesoete and A-B are a good match because of their similarly high standards. "[Immesoete] will kill a thousand ideas before he hits the one he likes," Cimino says. Likewise, "[A-B] is looking to swing for the fences, and playing on that level is not easy for everybody."




Real Men of Genius   From Wikipedia, the free encyclopedia

Jump to: navigation, search

Real Men of Genius is a series of one-minute-long American radio advertisements Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1999 under the title Real American Heroes (changed after the September 11, 2001 attacks) and has featured over 100 installments. Some spots were abbreviated and adapted for television beginning in 2003; the first two TV versions were "Mr. Footlong" and "Mr. Toupee".

Each sixty-second ad gives mock glorification to a purported "unsung hero" or other "man of genius." Grounds for this tribute include but are not limited to:

  • the insignificance of the person's contribution in proportion to the effort that the person invests (e.g., "Mr. Chinese Food Delivery Guy"),
  • the fact that the benefits of the person's action are outweighed by its costs (e.g., "Mr. Way-Too-Much Cologne Wearer"), and/or
  • the statement that the person's action makes about him (e.g., "Mr. Rolling Cooler Cooler Roller") or the people who use or benefit from his contribution (e.g., "Mr. Boneless Buffalo Wing Inventor").

The ads feature an announcer Pete Stacker and former Survivor singer Dave Bickler who echoes the announcer's sentiments over piano music. The music was composed by Sam Struyk and Sandy Torano at Scandal Music, Chicago. A female gospel-style chorus is also heard in many of the ads. A parody of this format was used in the film "Meet the Spartans," a send-up of the film 300. After defeating the Persians in a dance off, King Leonidas was praised as "Mr. Warmongering Latent Homosexual."

Anheuser-Busch changed the name Real American Heroes after the 9/11 attacks because Anheuser-Busch felt that it could not in good conscience continue to use the term "hero" in that context after so many people had performed genuine acts of heroism.[citation needed]

The popularity of the series, which is seen as a parody of 1980s beer advertising (including Budweiser's own from that era),[citation needed] led to many of the commercials being traded on peer to peer file sharing networks.[citation needed]

Since 2006, some of the commercials have been recorded as 30-second spots. This occasional practice accommodates the desire of Clear Channel Radio and other radio companies to air more commercials during breaks.[citation needed]

In late 2006, Anheuser-Busch sponsored a comedy tour titled "Real Men of Comedy" starring John Heffron, Joe Rogan, and Charlie Murphy. This tour featured the announcer and singer from the Real Men of Genius commercials performing several of their famous commercials at the beginning of the show. Stacker and Bickler performed regional versions of the spots to support Budweiser's comedy tour at radio stations and concert-sponsored venues such as Lollapalooza.[1]

[edit] Campaign Popularity

The marketing and advertising department not only received tremendous consumer response, but also won many awards including the prestigious Grand Prix for Radio at the Annual International Advertising Festival in Cannes. [2] In 2003, Anheuser-Busch decided to release Bud Light Salutes Real Men of Genius, Vol 1 exclusively through Budshop.com. Bud Light Salutes Real Men of Genius, Vol 2 and Bud Light Salutes Real Men of Genius, Vol 3 were released soon after. This culminated in 2005 with a limited edition compilation release: Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3.
Volume 1[3], Volume 2[4], & Volume 3 contained 20 radio spots. The limited edition collected all 60. All versions have since gone out of print.

[edit] List of the Commercials

“We had 8 spots and now it’s 160.” Said Pete Stacker in a 2006 interview. “In fact, we’re going to go into the studio later this week and do more.”[5]

155 commercials (both audio and video) are available on the Internet. In alphabetical order (of those available online)[6]:

  1. Mr. 21 Piece BBQ Tool Set Inventor Guy
  2. Mr. 80 SPF Sunblock Wearer
  3. Mr. After Halloween Costume Shop Salesman
  4. Mr. Airline Meal Chef
  5. Mr. Airport Baggage Handler
  6. Mr. All You Can Eat Buffet Inventor
  7. Mr. Artificial Tree Maker
  8. Mr. Athletic Groin Protector Inventor
  9. Mr. Backyard Bug Zapper Inventor
  10. Mr. Baseball Designated Hitter
  11. Mr. Baseball Encyclopedia Guy
  12. Mr. Baseball Stadium Glove Wearing Guy
  13. Mr. Basketball Court Sweat Wiper Upper
  14. Mr. Basketball Shoe Designer
  15. Mr. Bass Plaque Maker
  16. Mr. Bathroom Stall Dirty Joke Writer
  17. Mr. Beach Metal Detector Guy
  18. Mr. Blue Aluminum Bottle Maker
  19. Mr. Boneless Buffalo Wing Inventor
  20. Mr. Boombox Carrying Roller Skater
  21. Mr. Bowling Shoe Giver Outer
  22. Mr. Bumper Sticker Writer
  23. Mr. Camouflage Suit Maker
  24. Mr. Cargo Pants Designer
  25. Mr. Cell Phone Holster Wearer
  26. Mr. Centerfold Picture Retoucher
  27. Mr. Ceremonial First Pitch Thrower Outer
  28. Mr. Chazz Michael Michaels
  29. Mr. Chinese Food Delivery Guy
  30. Mr. Company Computer Guy
  31. Mr. Cruise Ship Entertainer
  32. Mr. Department Store Mannequin Dresser Upper
  33. Mr. Discount Airline Pilot Guy
  34. Mr. Dishonest Cable Hooker Upper
  35. Mr. Dodge Ball Resurrector
  36. Mr. Doggy Day Spa Operator
  37. Mr. Driving Range Ball Picker Upper
  38. Mr. Edible Underwear Maker
  39. Mr. Enormous SUV Driver
  40. Mr. Excited About Storms Weatherman
  41. Mr. Exotic Cowboy Boot Wearer
  42. Mr. Experimental Medications Tester
  43. Mr. Fake Tattoo Inventor
  44. Mr. Fancy Coffee Shop Coffee Pourer
  45. Mr. Fantasy Football Manager Guy
  46. Mr. Foot Long Hot Dog Inventor
  47. Mr. Football End Zone Painter
  48. Mr. Football First Down Marker Guy
  49. Mr. Football Stadium Streaker Guy
  50. Mr. Forgot Her Birthday Man
  51. Mr. Fortune Cookie Fortune Writer
  52. Mr. Frozen Turkey Helpline Guy
  53. Mr. Furniture Assembly Manual Writer
  54. Mr. Gangsta Rapper Posse Member
  55. Mr. Garden Gnome Maker
  56. Mr. Gasoline BBQ Starter
  57. Mr. Giant Foam Finger Maker
  58. Mr. Giant Inflatable Pink Gorilla Maker
  59. Mr. Giant Pocket Knife Inventor
  60. Mr. Giant Taco Salad Inventor
  61. Mr. Golf Ball Washer Inventor
  62. Mr. Golf Tournament Quiet Sign Holder Upper
  63. Mr. Grocery Store Cart Wrangler
  64. Mr. Hair Gel Overgeller
  65. Mr. Halftime Shooting Contest Contestant
  66. Mr. Handlebar Mustache Wearer
  67. Mr. Hawiian Pattern Shirt Designer
  68. Mr. Holiday Gift Regifter Guy
  69. Mr. Homemade Pontoon Boat Maker
  70. Mr. Horse Drawn Carriage Driver
  71. Mr. Hot Dog Eating Contest Contestant
  72. Mr. Hot Stock Tip Giver Outer
  73. Mr. Humongous Pumpkin Grower Guy
  74. Mr. In the Car Nose Picker
  75. Mr. Indecisive Food Orderer Guy
  76. Mr. Indie Band Member
  77. Mr. Inspirational Poster Writer
  78. Mr. Jean Shorts Inventor
  79. Mr. Jelly Donut Filler
  80. Mr. King of the Karaoke Mic
  81. Mr. Kiss Me I’m Irish Pin Wearer
  82. Mr. Local Texas Football Legend
  83. Mr. Losing Locker Room Reporter
  84. Mr. Mail Order Bride Orderer
  85. Mr. Major Highway Line Painter
  86. Mr. Major League Infield Raker
  87. Mr. Male Football Cheerleader
  88. Mr. Male Fur Coat Wearer
  89. Mr. Miniature Train Modeler
  90. Mr. Movie Theater Ticket Ripper Upper
  91. Mr. Multi-Colored Sweater Wearer
  92. Mr. Next Day Carpet Installer
  93. Mr. Nosebleed Section Ticket Holder Guy
  94. Mr. Nudist Colony Activity Coordinator
  95. Mr. Office Party Over Hugger
  96. Mr. Outside the Stadium Peanut Seller
  97. Mr. Over the Top Carb Counter
  98. Mr. Over Zealous Foulball Catcher
  99. Mr. Overly Competitive Touch Football Player
  100. Mr. Oxygen Bar Inventor
  101. Mr. Parade Float Driver
  102. Mr. Paranoid of the Ocean Guy
  103. Mr. Parking Attendant Flashlight Waver
  104. Mr. Pathetic Phone Answering Guy
  105. Mr. Pet Toy Designer
  106. Mr. Philly Cheese Steak Maker
  107. Mr. Pickled Pigs Feet Eater
  108. Mr. Pimped Out Ghetto Car Driver
  109. Mr. Pit Crew Water Bottle Squirter
  110. Mr. Portable Toilet Cleaner Outer
  111. Mr. Pro Football Coach Cord Carrier
  112. Mr. Pro Sports Heckler Guy
  113. Mr. Pro Wrestling Wardrobe Designer
  114. Mr. Professional Figure Skater
  115. Mr. Professional Hockey Organ Player
  116. Mr. Professional Movie Extra Guy
  117. Mr. Professional Sports Leg Cramp Rubber Outer
  118. Mr. Professional Sports Leg Cramp Rubber Outer
  119. Mr. Push Up Bra Inventor
  120. Mr. Putt-Putt Golf Course Designer
  121. Mr. Radio Traffic Announcer Guy
  122. Mr. Rain Delay Tarp Roller Outer
  123. Mr. Raise The Net Before They Kick The Field Goal Guy
  124. Mr. Really Bad Toupee Wearer
  125. Mr. Really Big Golf Club Maker
  126. Mr. Really Big Pet Snake Owner
  127. Mr. Really Loud Cell Phone Talker Guy
  128. Mr. Really Really Really Bad Dancer
  129. Mr. Really Special Birthday Celebrator
  130. Mr. Really Stinky Breath Breather Outer
  131. Mr. Restroom Toilet Paper Refiller
  132. Mr. Rolling Cooler Cooler Roller
  133. Mr. Sad Country Song Songwriter
  134. Mr. Selfless Club Hopping Dude
  135. Mr. Silent Killer Gas Passer
  136. Mr. Sports Fan Face Painter
  137. Mr. Stadium Scoreboard Marriage Proposal Guy
  138. Mr. Super Market Deli Meat Slicer
  139. Mr. Supermarket Free Sample Guy
  140. Mr. Supermarket Produce Putter Outer
  141. Mr. SUV Super Stretch Limo Maker
  142. Mr. Taxi Cab Over-Accessorizer
  143. Mr. Tiny Dog Clothes Manufacturer
  144. Mr. Tiny Thong Bikini Wearer
  145. Mr. Toll Booth Collector
  146. Mr. T-Shirt Launcher Inventor
  147. Mr. Ultimate Philadelphia Sports Fan
  148. Mr. Unathletic Sports Talk Radio Guy
  149. Mr. Underwear Inspector #12
  150. Mr. Used Car Lot Auto Salesman
  151. Mr. Way Too Much Cologne Inventor
  152. Mr. Way Too Proud of Texas Guy
  153. Mr. Wedding Band Guitar Player
  154. Mr. Wild Animal Taxidermist
  155. Mr. Wrecking Ball Operator

Of the "regional" spots done by Stacker and Bickler, 6 examples exist online:

  1. WGN Morning News/Drake the Napping Camera Man
  2. Mile High Denver Broncos Football Fans
  3. All You St. Louis Rams Fans
  4. Mr. Really Big Houston Texas Football Fans
  5. Mr. Titans Upper Deck Seat Holder Guy
  6. Mr. C Store Retailer of the Year Guy (This appears to be a spot commissioned by 7-11)






Hear these ads  and others from this campain at - 



Mr. supermarket Deli Meat Slicer

bud light presents real american heroes
(real american heroes)
today we salute you, mr. deli meat slicer
(mr. supermarket deli meat slicer)
to feed america's hunger, you stand dangerously close to a buzzsaw, armed only with a salami
(just you and your salami)
behind your glass fortress you quickly fill orders as shoppers shout "hey, i was first"
(take a number please)
and no matter what you're slicing, from bologna to liverworst, you always hit your mark: one tenth of an ounce over
(slice slice slice just the way i like it)
so crack open an ice cold bud light oh master slicer, and remember, when someone asks "who cut the cheese?", you can proudly say "it was me."
(mr. supermarket deli meat slicer)


Mr. Supermarket Free Sample Guy

Bud Light Presents: Real Men of Genius
(real men of genius)
Today we salute you, Mr. Supermarket Free Sample Guy.
(Mr. Supermarket Free Sample Guy)
Though man dreads few things more than a trip to the supermarket, you offer us hope.and sometimes a free mini-weenie.
(I love that freebie weenie!)
What exactly do you have? Aerosol cheese products? Deep-fried morsels? Who cares! If it's on a toothpick and it's free, it could be plutonium and we'd eat it.
(It's all good, baby!)
For a guy wearing oven mitts and an apron, you're all right.
(You're a star!)
So crack open an ice-cold Bud Light, titan of the toothpick, because you put the FREE in FREEDOM.
(Let it be free!)


Mr. Bowling Shoe Giver Outer

bud light presents real american heroes
(real american heroes)
today we salute you Mr.. bowling shoe giver outer
(Mr.. bowling shoe giver outer)
your tireless efforts keep our shoes comfy and sanitized with mountain freshness
(mountain freshness!)
instinctively, you match left shoe with right
(left right left right)
carefully placing each pair in it's own tiny shoe house
(check the number on the back)
one wrong move, and we're on the fast train to blisterville
(ooh yea!)
is he a nine and a half, or a ten?
(woh, yea)
you know. why? because you're Mr.. bowling shoe giver outer
(we couldn't bowl without you)
so crack open an ice cold bud light mister, and know it's no accident that those shoes are red, white, and blue.
(no we couldn't bowl without you)

 (Ads Copyright Anheuser-Busch)




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