Wear The "CHIMES" and
catalog of NBC Labeled Promo items
You've heard the NBC Chimes on radio; you've seen them on television.
At this moment, you're reading a publication bearing that name. Now, you
can wear them as well. Whether or not you can wear them as handsomely as
does NBC guidette Lorna Underwood, who graces the cover of this issue of
CIHIMES, is uncertain, but don't let that stop you. As an NBC employee,
you are entitled to purchase products such as the NBC tee-shirt and
pennant at a considerable discount.
Several issues ago CHIMES carried the story that NBC was embarking on a
program of developing products that were outgrowths of NBC's broadcasting
activities. The article featured pictures of the Radio City souvenir
counter w here these items were being put on sale. Many NBC employees have
since visited this little store to examine and buy some of the scores of
products on sale there. Cover girl Lorna Underwood is also the sales girl
behind the counter.
Now, for the benefit of employees in other NBC cities, and for NBC New
Yorkers outside of Radio City, we have included in this issue of CHIMES a
special added section (pages 11, 12, 13, 14) which showcases some of the
merchandise, along with prices and instructions on how to order it.
Now! The NBC CHIMES Come to Life!
Have you heard about the newest member of our family? Well, it's an
exciting new NBC Souvenir and Gift Shop that's just been opened on the
mezzanine floor here at New York's Radio City . . . and it's filled with
wonderful items made specially for us by leading manufacturers! After
looking them over, we decided (and we're sure you'll agree) that
they'll make perfect gifts for all your family, your children and
yourself! Delightful gifts for birthdays, anniversaries, Christmas and any
On these pages, you will find pictures of these NBC identified items.
Beautifully-designed Cufflinks, Tie Clasps, Charm Bracelets, Money
Clips and other jewelry! Novel Animated Pencils! Charming American Beauty
Compacts! T-Shirts, Handkerchiefs and Pennants! Dolls, Crew Hats, Baseball
Caps and a host of other interesting gifts, each bearing the NBC Chimes
insignia in full color!
And that's not all! We've included a selection of famous NBC-character
Toys, Games, Puppets, etc., especially for the children, and featuring the
irrepressible J. Fred Muggs, Howdy Doody, Ding Dong School, Roy Rogers,
Hopalong Cassidy and others!
As NBC employees, you can buy any of these items at big savings . . .
at prices much below usual retail! If you're in New York, visit the
mezzanine floor. For out-of-town NBC parents, just select the souvenirs,
gifts or toys you want . . . send us your order and we'll ship the
merchandise to you. ("HOW TO ORDER" - SEE BOTTOM OF PAGE 14)