A Tribute to the TV Serviceman
NATIONAL TELEVISION Servicemen's Week, a nation-wide tribute to the
100,000 technicians who service the 34,500,000 television sets of the
American public, was inaugurated on March 7 at the close of NBC's
unprecedented color telecast of "Peter Pan."
With 62 stations of the NBC network carrying the filmed ceremony in
color and 13 more stations in black and-white, W. Walter Watts, RCA
Executive Vice-President, Electronic Products, presented a symbolic
statuette to Robert Hester, of Mission, Kansas. Mr. Hester was chosen to
represent the country's TV technicians because of the location of his
service business near the television geographical center of the United
The statuette is a 14-inch gold-finished figure of a man holding aloft
the symbol of electronics. The figure stands on a black plastic base
inscribed with an RCA dedication to TV technicians.
Purpose is Public Recognition
The idea of a National Television Servicemen's Week was originated by
RCA as a public recognition of the contributions of technicians to the
establishment of television as a national service. In order to make the
"Peter Pan" colorcast and the statuette presentation ceremony
available to the maximum number of viewers, RCA arranged for the placement
of RCA 21-inch color TV sets in key cities throughout the nation. Nearly
4,000 personnel from RCA distributors were invited to viewing rooms to
witness the 2-hour broadcast as guests of RCA sales representatives in the
In addition, RCA is awarding prizes totaling $10,000 to radio-TV
service dealers responsible for the most effective promotions of National
Television Servicemen's Week in their respective neighborhoods. The prizes
include complete sets of five RCA test instruments for color TV servicing,
one set to be awarded in each of the company's eight sales regions.
Survey Shows Attitude Toward Serviceman
In connection with the Week, E. C. Cahill, President of the RCA Service
Company, announced on March 9 that a survey completed by Elmo Roper
indicated that a great majority of the nation's TV set owners are more
than pleased with the promptness, quality, prices and courtesy of TV
The survey, sponsored by the RCA Service Company and the Consumer
Products divisions of RCA, showed that 80 per cent of the families
interviewed plan to continue in the future with the
same service company they now employ. Other questions in the survey showed
that 79 per cent of all service calls were answered within three days, and
that 87 per cent of the persons interviewed were satisfied with the prices
"These findings, made public during observance of National
Television Servicemen's Week, are a mighty tribute to the integrity and
spirit of the more than 100,000 highly-trained and skilled technicians who
install and maintain television receivers in America's homes," Mr.
The latest survey is the seventh annual study of its kind conducted by
the Roper organization for RCA. Undertaken and carried out on a
scientific, impartial and nation-wide sampling basis of approximately
5,000 families, the survey was described by Mr. Cahill as the most
extensive ever carried out to determine authentic public feeling toward
Naturally, we are pleased with the results of the findings," Mr.
Cahill added. 'Not only is the RCA Service Company proud of the record of
its service technicians, but we are proud to be associated with an
industry which has in its ranks the thousands of trained and reliable independent
technicians that make up the entire electronics service business. If this
most recent survey proves anyone point, it is that the record of the
country's TV service technicians warrants continued public confidence in
their work - and I am sure the industry will continue to provide just as
good service in the future as it has in the past."
W. Walter Watts, right, Executive Vice-President, RCA Electronic
Products, is shown presenting a symbolic statuette to TV Serviceman Robert
Hester, of Mission, Kan., in ceremony telecast over NBC network on March 7
to mark National TV Servicemen's Week.
18 RCA RADIO AGE April,1955
(Color Balance is Warm - Should Look More Silver!)
A TRIBUTE TO THE
TECHNICIANS FOR THEIR
IN INSTALLING AND SERVICING
THE 30 MILLIONS TV SETS
NOW IN ACTIVE USE
NATIONAL TELEVISION SERVICEMEN'S WEEK
MARCH 7 - 12th 1955
From LIFE Mar 7, 1955 -
We need a good copy of this to scan.
The Statuette used in the 'On Air' presentation
may have been gold toned but all of them I have seen for 1955
that came from service technicians were silver in color -ES
The Statuette is 14 inches tall.
Silver plastic on black plastic stand with gold lettering.
A pin, which seems to be related!
Below you will see the later
design that was adopted and used in following years of the awards.
We are unsure how many years this award was presented but there are
indicators it was 4 years.
4th Annual National Television
Serviceman's Week Promotional Brochures of Items and Copy for the
Celebration From RCA - March
Never before in the history of the television servicing industry has
there been such a tremendous opportunity for the independent television
service dealer and technician to gain public
recognition and build good will. After three years of stellar
performances in cities, towns, and hamlets across the nation, NTSW can
now be acclaimed as the industry's biggest and longest running hit show!
"National Television Servicemen's Week" is listed with the
Chamber of Commerce of the United States as "a
tribute to the nation's TV service dealers and
technicians for their contributions in bringing to the American public
its greatest form of home entertainment".
The brochure you're now reading is your "front-row-center"
ticket to a smashing TV service-selling program. . . it shows you how
NTSW provides you with dramatic means of advertising and merchandising
your services on a local basis. RCA and your Authorized RCA Electron
Tube Distributor proudly back up your "big show" with special
full-page announcements in national consumer magazines.. .exciting radio
and TV announcements. . . and a full cast of prize-winning advertising
and sales promotion aids!
Gain greater public recognition than ever before
Build customer good will
Profit from national consumer advertising
Promote your technical proficiency and experience
Merchandise your sales and service
Benefit from identification with nationally accepted RCA tubes
Receive dynamic sales promotion aids
1 - NATIONAL CONSUMER MAGAZINES - Two of America's
most widely read consumer magazines-LIFE and TV
Guide-will carry special NTSW messages to more than 35,000,000 TV
viewers in set-owning families. These tributes will dramatically herald
the official opening of "National Television Servicemen's
Week", and set the stage for you to gain
immediate public attention when you tie-in with
your own local identification.
2 - A special "National Television Servicemen's Week"
tribute will be made in your behalf by the RCA
Electron Tube Division over network television and radio shows.
Ever-popular Vaughn Monroe will spotlight the important role you play in
your community in "keeping the show on the
air". As a fitting climax, Vaughn will direct the vast radio and
TV audience of prospective service customers to the shops
displaying the attractive NTSW promotion aids illustrated in this
3 - Because television is such an important part of the American way
of life, "National Television Servicemen's Week" inherently
offers the American press a source of fascinating and newsworthy
material. Special NTSW "press kits" will
be provided to the editors of trade and consumer
publications and newspapers, as well as to radio
and TV stations all over the nation. You can provide local newspaper
editors with your own story material for editorial coverage, tieing in
your name with this headline event.
4 - Stirring advertisements have been prepared to
proclaim "National Television Servicemen's Week" in local
newspapers that reach your prime service prospects. Ask your regular RCA
Distributor salesman how you can get "star billing" in these
Seasoned, hard-selling dealers have long ago learned that the
consistent use of aggressive and carefully planned advertising and sales
promotion on the local level is fundamental to the success of modern
retailing in both products and services. To help make your service shop
the center of attraction in your neighborhood before, during, and long
after National Television Servicemen's Week, your Authorized RCA Tube
Distributor stands ready to back up your big show with this
tested-and-proved promotion stunt.
HERE IS HOW IT WORKS
1. See your regular RCA Tube Distributor to obtain the
special "Count the RCA Tubes" contest kit (4F116). This kit
contains a small-space newspaper ad mat, a pad of contest entry blanks, a
cardboard entry box, and a window poster explaining the details about your
special NTSW contest.
The poster and ad mat state that everyone who visits your service shop
between the date you start the contest and March 29th (the final day of
NTSW) is invited to guess how many RCA tubes you
have placed on display. Each consumer should be allowed to fill out one
entry blank and deposit it in the entry box at no obligation. The prize
winner should be notified by you at an appropriate time on March 29th, and
the presentation made with some ceremony at your shop, if possible.
Whatever local publicity you can get at this time will be to your
2. Decide what you want to offer as top prize. This could
be a wrist watch, a set of silverware, a set of glasses, or any worthwhile
item of your own choice. Whatever you select should have strong appeal to
the woman shopper, preferably something that could be of benefit to the
entry family. Display this top prize in your main window throughout the
time of the contest.
3. Place in your window, near the specially prepared
poster, a relatively large number of RCA tubes and/or RCA tube cartons,
either in a pile or in a container.
4. Make the entry blanks and box readily available to consumers,
by keeping them on or near your counter.
5. As an added incentive, you can give the new
"Pocket-Memo" to each contestant or you might use as many as you
wish as prizes for the runner-ups.
6. This program is basically a traffic builder. It will
give you a wonderful opportunity to meet local residents during your NTSW
celebration, and enable you to talk about your services and products to
many prospective customers. You can build it up as a general "open
house" program, and you can use the entry blanks to add names to your
mailing list after the contest is closed.
You can obtain display-type RCA Tube Cartons from your RCA Tube
Distributor if you need them for your contest. Ask for form 2F103 -a
package of 14 assorted sizes.
1 - NATIONAL CONSUMER MAGAZINES - Two of America's most widely read
consumer magazines-LIFE and TV Guide-will carry
special NTSW messages to more than 35,000,000 TV viewers in set-owning
families. These tributes will dramatically herald the official opening of
"National Television Servicemen's Week", and set
the stage for you to gain immediate public attention when you tie-in
with your own local identification.
a day in the life of your TELEVISION SERVICE
Troubleshooting the many complex electronic circuits in your TV
receiver demands knowledge and technical skills. Each day your TV service
technician applies his show going" in homes throughout the community.
In much the same manner you call on your doctor to protect the health
of your family, your TV technician promptly answers your call to diagnose
and cure the ailments of your TV set. Just as most people have a
"family" doctor, it's a good idea to patronize one neighborhood
service technician who will see that you get full TV enjoyment.
4th Annual National Television Servicemen's Week.
RCA again takes this occasion to honor the thousands
of skilled TV Service Technicians from coast to coast.
Thanks to their knowledge, skill and service in your
community, the wonders of TV are ever at your
Join with RCA in this salute to your neighborhood
RADIO CORPORATION OF AMERICA
ELECTRON TUBE DIVISION HARRISON, NEW JERSEY
Keep sending this stuff in folks!